Small is more – kids pop-up

Kids Pop Up Shop

Small Is More Vol.4

SMALL IS MORE is a pop up shop in central Tokyo dedicated to kids fashion, accessories and lifestyle, for families. A fashionable pop up shop with various workshops, entertainment and cafe.

Introducing new brands and products is key to our customers. The shops offer great products to small prices. The workshops are fun and educational. The entertainment is bilingual (Japanese-English) and enjoyable for small and tall guests. Our Café offers tasty food and beverages whatever your heart desires.

Pop Up Shop


Shop the latest trends, get exclusive deals on high end fashion brands, buy gifts for your family and friends. Shop fashion, accessories, toys, home décor… You are bound to find something (or two, or three…) what your heart pleases. A one day shop you don’t want to miss.

Café & Workshops

SIM catering image


For all sweet teeth, we like to cater what tastes as good as it looks. We will soon be indulging in Spring cupcakes and cookies.

Small Is More Workshops


The best artists are the ones unknown. With this in mind, we set up our workshops to inspire, educate and entertain.

Featured shops / brands

Brand List

Bella’s Cupcakes   •  Caramel Baby&Child  •  Courgette  •  Eunoia Design Store with Nellystella, Madame Mo, Seedling, Munsterkids etc.  •  Folk Made  • Little Sophia203 •  Les 400 Coups  with East End Highlander , mini rodini, kids case, BENSIMON etc. •  Matao  •  Nico’s Room  •  Original Creatures  •  Stuarto Kids  •  10 Tokyo






Small Is More on Instagram

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sim vol 4 web flyer
2016.4.3 Sun @ Daikanyama

Small Is More Vol.4

Kids Pop Up – 2016.04.03  Sun / 11am – 5pm

SodaCCo, Daikanyama
9-10 Daikanyamacho, Shibuya-ku, Tokyo